Matching the demographic

Calvary Bible Church is located in a small suburb in Los Angeles county. This makes for a mixed demographic of families, working professionals, and local retirees. Calvary is a diverse community, in terms of cultural background and age. A graphic like this unites the church community— it’s modern and playful for the creatives of Los Angeles and accessible to families because of the reference to a beloved (or dicey, if you’re a wordsmith) board game.

Rather than visually illustrate the Bible, which is what “Word” in the title refers to, I thought I could have some fun with these Scrabble letters. The urgency of the sermon title demanded a graphic that was energizing and unexpected.