ORrill’s Auction
Logo Redesign
Orrill’s Auction
First established in 1928, the Orrill’s family business has prided itself on being trustworthy & friendly. When you step into the auction house, you immediately notice that the staff and customers are like family. It may be an auction house with big pieces of furniture, artwork, cherished memorabilia, and expensive treasures, but Orrill’s Auction is anything but pretentious.
When the 2020 Covid Pandemic hit…
Orrill’s Auction was ready to transition from in-house auctions to an online Auction platform. The current owner saw this shift as an opportunity to update the company logo.
Honoring the History
In search of a concept that would modernize the Orrill’s Auction logo, while maintaining the rich history of nearly 100 years of operation, we came up with this mark. Taking inspiration from a photo from an auction that took place decades ago, I was able to bring in the handwriting of a beloved Orrill’s family member into this concept.